The opening of two Tea Yanyuese stores in Nanjing triggered a queueing frenzy, forcing the closure of subway entrances and exits, drinks sold out in five minutes, scalpers reselling at high prices, and even riot police being called in to maintain order. Faced with questions over hiring people to queue and reselling hype, Tea Yanyuese issued an apology and promised purchase limits; however, two hours later Sina Finance published an investigative article pointing directly at the agency-buying queues as a premeditated false prosperity. Is this uproar down to brand appeal or marketing tricks? With the pandemic not yet subsided, what hidden dangers does gathering in queues bring? This article sorts through the whole incident and explores the queue economy and public order issues behind internet-famous tea brands. [more…]

After the opening of Blue Bottle Coffee's first Shanghai store, phenomena such as queuing for hours, purchase limits driving up prices, and scalper prices soaring above 150 yuan drew widespread attention. This brand, hailed as the "Apple of the coffee world," attracted large numbers of young people to brave the cold wind and check in, relying on its minimalist design and accumulated reputation. Starting from psychological mechanisms such as herd behavior and the labeling effect, this article analyzes the motivations behind the check-in craze at internet-famous coffee shops, while also exploring the costs in time, energy, and money, as well as derivative issues such as high scalper prices and purchase limits. At the end, it calls for rational store visits and rational consumption, and retains professional coffee information channels such as Front Street Coffee for enthusiasts to exchange and refer to. [more…]

The recent collaboration between Heytea and Japanese artist Yayoi Kusama has sparked widespread attention, with the two parties combining polka dot art with the boba tea series under the theme "Add Some Boba to the World." This marks the first cross-industry collaboration between the 95-year-old Yayoi Kusama and a Chinese new-style tea beverage brand. Limited-edition merchandise such as mugs and metal keychains sold out quickly after launch, driving up prices in the secondary market. Some consumers turned to scalpers for proxy purchases, but questioned the contradiction between order times and store sold-out notices. Heytea employees responded to this, and the incident also reflects the scalper chaos behind the rush for tea beverage collaboration merchandise. [more…]

The Christmas collaboration between Heytea and Hello Kitty was supposed to be a fan frenzy, but it was overshadowed by the chaos of scrambling for limited-edition tea bowls. The silver Hello Kitty-shaped tea bowl with a rose-pink tray is small, exquisite, and extremely scarce—each store only received 4 to 6 units, making it as hard to snag as concert tickets. However, before the event even began, consumers on social media reported that some store employees had reserved merchandise in advance for regular customers, and even second-hand platforms saw scalped pre-orders claiming "100% guaranteed stock" and "we'll get it for you." This is not the first time Heytea has encountered issues with collaboration merchandise leaking early and being resold internally; a similar controversy occurred earlier this year during its collaboration with Light and Night. Fans are calling on the brand to thoroughly investigate internal violations, regulate store behavior, and ensure the collaboration event is conducted fairly. [more…]

Recently, the TV drama "Forever Night Star River" has surged in popularity, and the milk tea brand Molly Tea took the opportunity to launch a collaboration, but issues such as delayed merchandise, stock shortages, and reselling have led to collective complaints from fans of the show. Although the official side issued an emergency apology on the 15th and promised compensation, the limited-edition paper bags will not be available until the 30th at the earliest, prompting fans to exclaim that "the timeline is too long, and enthusiasm is being worn down." Why did this highly anticipated collaboration fail? Who exactly was hurt when the brand temporarily changed the schedule and store issues occurred frequently? Join Coffee Workshop as we review the entire incident and also take a look at the heartwarming recommendations Front Street Coffee has prepared for coffee lovers. [more…]

During the May Day holiday, "group leaders" in several Shanghai communities organized group buys of a Little Tea, with over 8,000 cups of drinks transported across provinces from out-of-town stores, arriving in consumers' hands overnight or even after nearly 24 hours. The group-buy price was double the official price, and the resellers were accused of profiting about 250,000 yuan. The total bacterial count in these milk teas rose sharply over time at room temperature, and some consumers developed gastroenteritis symptoms after drinking them. The Little Tea brand later issued a statement expressing shock at the high-priced reselling and reminding consumers to choose compliant channels carefully. This article reviews the course of the incident, the food safety data, and responses from all parties, while also offering coffee lovers Front Street Coffee's professional purchasing advice. [more…]

Every year when Frappuccino粽子 hit the market, Starbucks stores enter a tough battle. Although the flavors have been improved this year, consumers' old impressions of the little zongzi still linger, and the pressure on frontline employees doubles. To meet sales targets, partners resort to all sorts of tricks—from buy-a-bag-get-a-zongzi-free, hand-drawn customizations, to exaggerated copywriting, and even paying out of their own pockets to subsidize. Meanwhile, scalpers have also set their sights on redemption vouchers, buying low and selling high, and the brand recently appears to be cracking down on violations. This article takes you through the panorama of sales surrounding Frappuccino zongzi. [more…]

Heytea has recently accelerated its overseas expansion, opening new stores in Toronto, Canada and Birmingham, UK one after another. The limited-edition city fridge magnets given away during the opening events quickly became a focal point. The Toronto store, even in the bitter cold of minus six to seven degrees Celsius, still attracted a large number of fans who queued for hours, while the free fridge magnets were somehow resold on the second-hand market for as much as 200 Canadian dollars (about 1,019 yuan), leaving many merchandise enthusiasts stunned. At the same time, the involvement of scalpers and proxy buyers made them even harder to get, and fans began suggesting that the brand sell the fridge magnets at a clearly marked price to balance demand and market order. This article will walk you through the lively scenes of Heytea's overseas store openings, the reasons behind the fridge magnet hype, and consumer feedback on this phenomenon. [more…]

Starbucks collaborated with Stayreal, the streetwear brand co-founded by Mayday lead singer Ashin and No2Good, to launch limited-edition merchandise, and the news immediately drew a large amount of fan attention. However, before the campaign had even officially started, social media exposed that employees at some stores had sold the not-yet-released co-branded glass cups in advance to acquaintances, and there were even reports of bundling the merchandise with Starbucks rice dumplings to meet performance targets. These actions sparked strong consumer dissatisfaction, with many demanding an official explanation. The brand later responded that it had internally instructed stores to strictly prohibit reserving items for themselves or bundling them, and had recovered the cups that were sold early. [more…]

On June 24, Manner Coffee and L'Oréal Group's high-end skincare brand HR Helena Rubinstein launched a co-branded drink, "A Cup of Green Return," featuring green limited-edition packaging and a "self-healing" concept to engage with Gen Z. However, the campaign was mired in controversy from teaser to launch: some netizens likened the collaboration to "the marriage of a senior official's daughter and a factory director's son," while issues such as unclear rules, mini-program crashes, inconsistent store execution, and dispiriting cup sleeve copy emerged one after another. Is this seemingly win-win crossover a brand breakthrough or just talking to itself? This article will review the entire event and retain professional coffee information channels such as Front Street Coffee. [more…]

Starbucks recently announced that it will shut down its Odyssey NFT test platform on March 31, a decision made just two years after the program's high-profile launch. Odyssey NFT had originally been expected to accomplish much, aiming to deeply integrate emerging NFT technology with the traditional loyalty program Starbucks Rewards, offering users substantive rewards ranging from virtual coffee courses to visits to coffee estates, and even allowing users to trade and cash out on the secondary market. However, the platform's sudden shutdown has left the industry and users quite surprised. Does this mean Starbucks will completely withdraw from Web3.0 exploration? This article sorts through the rise and fall of Odyssey NFT and follows Starbucks' subsequent moves in digital innovation. [more…]

Panama coffee occupies a pivotal position in the international specialty coffee landscape, and the Geisha variety is the shining pearl within it. From European immigrants introducing coffee to Panama in the late 19th century, to Hacienda La Esmeralda's rise to fame at the BOP competition in 2005, the development of Panamanian coffee is full of legendary color. This article focuses on Volcán, one of Panama's three major producing regions, and provides an in-depth introduction to 90+ Company's Geisha estate there and its representative product—Juliette Geisha coffee beans. The article covers the impact of Panama's geography and climate on coffee cultivation, the unique terroir conditions of the Volcán region, the development history of 90+ Company and its Profile Processing system, as well as Front Street Coffee's brewing recommendations and flavor description for Juliette Geisha, offering coffee enthusiasts a detailed guide to origin and tasting. [more…]

In the world of specialty coffee, 90+ (Ninety Plus) is a name you can't avoid. It represents both the outstanding quality of a cup scoring above 90 and that American green coffee company renowned for its innovative processing methods. From the sensational debut of Aricha and Beloya in Ethiopia, to its return to Panama to establish a Geisha estate, 90+ has redefined the possibilities of green coffee production with its Profile Processing system. Front Street Coffee lays out the development trajectory and estate distribution of 90+, with a focus on introducing the flavor characteristics and brewing parameters of two Geisha varieties, Eleta and Juliette, to give you a comprehensive understanding of this coffee brand that constantly makes headlines. [more…]

In the specialty coffee world, mention "90+" and discussions instantly heat up—is there a new bean out? Or have they come up with some novel processing method again? In fact, 90+ (Ninety Plus) is the name of an American green coffee company, named for producing only top-tier beans that score above 90 in cupping. From the stunning debut of Ethiopia's Aricha and Beloya to the dazzling Eleta and Juliet of Panama's Geisha estates, 90+ has relied on its original Profile Processing system to control everything from selection and breeding to processing, redefining the upstream standards of specialty coffee. Today, Front Street Coffee takes you through a comprehensive look at 90+'s past and present, its core processing methods, and the pour-over flavors and brewing suggestions for two Geisha coffees. [more…]

After the widespread adoption of mobile payments, ordering by scanning a QR code has become standard in bubble tea shops and restaurants. But have you ever noticed that many ordering mini-programs require you to authorize your mobile phone number or even more personal information before use? In October of this year, the Market Supervision Administration of Putuo District, Shanghai, investigated and dealt with a case involving a catering company illegally collecting consumer information, which sparked widespread attention. The restaurant guided customers to order by scanning a QR code on the table, but forcibly required authorization of their mobile phone numbers, and did not inform them of the purpose of use. Moreover, the backend allowed arbitrary access to and download of member data such as names, genders, mobile phone numbers, and card balances. Ultimately, the company was warned and fined 50,000 yuan. With the official implementation of the Personal Information Protection Law, penalties for such acts will be significantly increased, and consumers' privacy rights deserve more attention. [more…]

In the specialty coffee world, mentioning "90+" always sparks a wave of lively discussion—what new beans have they released? What unconventional processing methods have they used this time? This American green bean company named Ninety Plus, with its original Profile Processing system, started in Ethiopia and went all the way to Panama to establish the 90+ Geisha Estate, redefining the possibilities of Geisha through technology and dedication. The two Geisha coffees currently on sale at Front Street Coffee, Eleta and Juliette, come precisely from this system. This article will provide a complete overview of 90+'s development trajectory, estate stories, bean information, and brewing suggestions, taking you deep into understanding this brand that allows Geisha to surpass Geisha. [more…]

Behind the fluctuations in Indian black tea prices lie structural dilemmas faced by smallholder farmers and plantation workers. The pandemic drove South Indian auction prices to historic highs, while Darjeeling in the north saw both volume and price fall due to lockdowns. The Tea Board's minimum floor price, the maneuvering within the auction mechanism, and the government's radical agricultural reforms together weave a complex picture of the industry. Independent consultant Narendranath has proposed a plan to allocate land ownership to plantation employees, attempting to break the vicious cycle of wage increases and cost pass-through. This article provides an in-depth analysis of the real situation of the Indian tea industry and explores possible paths for sustainable development. Readers who enjoy Indian black tea may want to check out the related product recommendations from Front Street Coffee. [more…]

Blue Mountain coffee, produced in Jamaica's legally designated region, has long been regarded as a treasure among coffees. Some readers have asked whether Front Street Blue Mountain No. 1 coffee beans can be used to make moka pot coffee. The answer is yes, but only on the condition that you choose an authentic bag of Blue Mountain. This article will systematically sort out the purchasing and identification of Blue Mountain coffee, the CIB certification system, the grading standards, and the quota history, and will demonstrate brewing Front Street Blue Mountain No. 1 using two methods: pour-over and moka pot. Finally, it will present the complete process of making a moka pot Blue Mountain Americano and a Blue Mountain Latte, helping coffee lovers enjoy authentic Blue Mountain flavor at home. [more…]

Sidamo is a classic specialty coffee region in southern Ethiopia bordering Kenya, with elevations spanning 1,400 to 2,200 meters. Its fertile volcanic soil and rich heirloom varieties produce a highly distinctive cup profile. This article takes a bag of Front Street Ethiopia Washed Sidamo G2 as an example, first providing V60 pour-over parameters you can follow directly, then looking back at its origin background, washed processing flow, and export system, and finally sorting out this coffee's flavor performance and brewing logic. Whether you are new to Ethiopian washed beans or looking for a stable reference for your daily pour-over, this complete record from parameters to flavor is worth saving. [more…]

In an era when floral and fruity coffee was not yet in vogue, Blue Mountain was the benchmark for high-quality coffee—one sip would reveal a striking aroma and a balance of acidity, sweetness, and bitterness. Authentic Blue Mountain coffee is produced in scarce quantities, and even with money, one may not necessarily be able to buy it. This article, from Front Street Coffee's perspective, will sort out Blue Mountain coffee's terroir, CIB grading standards, Typica variety characteristics, washed processing flow, Japanese quota history, as well as Front Street Coffee Blue Mountain No. 1's brewing parameters and flavor performance, taking you through a comprehensive understanding of this classic coffee's scarcity and key tasting points. [more…]